Home > Tunes > Proof that Yeasayer is about to hit big

Proof that Yeasayer is about to hit big

You can tell that Yeasayer is about to get big, because Pitchfork has turned on them. The Brooklyn psychedelic pop band has been respected and critically acclaimed for years, but they have always lacked mainstream notoriety. The prognosticators at Pitchfork apparently are convinced that Yeasayer is going to crossover soon, and therefore considered it their duty to spurn the band like a disloyal lover.

For those not familiar with Pitchfork Media, they consider themselves musical tastemakers but really they are nothing but uber-hipsters. The writers at Pitchfork only rave about indie bands’ debut albums so they can come back later, stroke their ironic mustaches, call their sophomore album disappointing, and state that the band isn’t as good as it used to be.

Last month Yeasayer released their third album, Fragrant World. The album is a hook-laden, psychedelic tour de force, but it is slightly more simplistic and accessible than their previous work. That’s a big enough sin for Pitchfork to give the album a 5.4 (out of 10) and state that the album is 11 unremarkable songs in a row. To the uber-hipsters, that translates to “crap, I think other people have heard of Yeasayer.”

Maybe Pitchfork freaked out because the band promoted their new album on Conan. Obviously Conan O’Brien wasn’t familiar with the band, though, because when introducing them he held up the wrong album and stated that their new album is called Odd Blood (that was their second album). So the band has enough buzz to get on TV, but is not mainstream enough for the show’s host to know who they are.

Pitchfork’s indie snob posturing shouldn’t matter, except pretentious hipsters use them as a musical Bible, refusing to give their opinion on a band until they know what Pitchfork says. They have to check in with the website daily, not only to discover new bands to rave about (“never mind; you wouldn’t have heard of them”) but also to know who they no longer like.

“So what do you think of the new Black Keys album?”

“Um…,” the hipster stalls while looking up the review on his iPhone. “It’s seedy, escapist camp. Their early work was far superior.”

Maybe I should cut Pitchfork some slack. Their business model must drive the writers nuts. They have to scour through thousands of copies of promotional music to find new artists to adore. Then after giving the unsigned band a 9.3 on its independent release, the hipsters all download the album and rave about it to friends who have not yet heard of the band. The buzz catches on and then Pitchfork has to distance themselves from the band because it became too mainstream. The dizzying cycle guarantees that Pitchfork will eventually hate every artist they ever loved. The counter-culture-loving hipsters will all follow in lockstep.

“Damn it. I heard my mom humming ‘Holiday,’ so now I have to get rid of all of my Vampire Weekend albums. It’s a shame, because I just got my hands on the limited edition vinyl.”

  1. September 5, 2012 at 1:44 pm

    Okay so the first one you lost me. I guess they sucked because he said their name wrong. They were much better in the second. I really enjoyed the last video. You can always get me with groovy percussion.

    • September 5, 2012 at 2:03 pm

      Getting introduced wrong can throw you off your game. Also whoever mixed that performance had the keyboard levels way too high.

      • September 5, 2012 at 2:04 pm

        You seriously need to move to Austin dude. You would be in heaven here.

      • September 5, 2012 at 5:46 pm

        Maybe I will once they foreclose on my house. I can find a bridge in Austin to live under. Hopefully one with wi-fi so I can still blog.

  2. September 5, 2012 at 6:02 pm

    Thanks for the follow! You like some good tunes!

    • September 5, 2012 at 6:20 pm

      Thanks, Lily. I found your blog from Becca (Lady or Not…) giving you an award. I’m looking forward to following your blog.

  3. September 5, 2012 at 8:43 pm

    Loved the last video!!!! It really rocks!!!

    • September 5, 2012 at 10:50 pm

      Thanks, Sue. I caught up on some of your posts on that other Website That Shall Not Be Named. The post about your college years cracked me up. And it makes me wish I knew you in college. 😉

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